There is a common misconception that luxury in real estate is just a number. Cross some price threshold, and a home becomes luxury. That is not how it works in San Francisco. The price is part of the picture, but it is not the whole story. Here is what actually goes into making a home […]
Beyond the Price Tag: What Actually Makes a San Francisco Home Luxury Read More »
Real estate is one of the few industries where you can hire someone for one of the biggest financial decisions of your life and have almost no idea what they are actually going to do for you. There is no standardized scope of work. There is no industry-wide expectation of what good service looks like.
What Bay Area Buyers Should Expect From Their Real Estate Team Read More »
AI is doing something to the Bay Area economy that we have not seen at this scale since the dot-com years. Companies are expanding faster than they can lease office space. Hiring is concentrated in San Francisco. The IPO pipeline, which had been mostly closed for several years, is alive again. All of which raises
What the AI Boom Means for Anyone Buying Property in the Bay Area Read More »
Most buyers come to us with a list. The neighborhoods they have already pictured themselves in. The streets they have already walked. The blocks they have already searched on Zillow at 11 pm. And every year, we end up showing those same buyers homes in neighborhoods they had never even considered. Not because their original list
A Buyer’s Look at the Bay Area Neighborhoods Worth Exploring This Year Read More »
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