What Buyers Need To Know

AI is doing something to the Bay Area economy that we have not seen at this scale since the dot-com years. Companies are expanding faster than they can lease office space. Hiring is concentrated in San Francisco. The IPO pipeline, which had been mostly closed for several years, is alive      again. All of which raises

Most buyers come to us with a list. The neighborhoods they have already pictured themselves in. The streets they have already walked. The blocks they have already searched on Zillow at 11 pm. And every year, we end up showing those same buyers homes in neighborhoods they had never even considered. Not because their original list

The skills that win in this market aren’t taught in real estate school. You’ve probably spent more time researching your last car purchase than you have vetting your real estate agent. That’s not a criticism — it’s just how it works. Most people assume that a license, some Zillow reviews, and a nice headshot are

San Francisco has a dozen personalities. Within a few square miles, you can go from a quiet, tree-lined street with Victorian homes to a block buzzing with restaurants, wine bars, and start-up energy. That contrast is part of what makes this city endlessly compelling, and endlessly confusing for anyone trying to figure out where they